Making eCommerce loyalty and reward programs work for you
Copper tokens, trading stamps and box-top coupons? What connects the three of them? If you’re thinking they sound like a hobbyist’s...
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Shoptimize
Mar 19, 20214 min read
A Comprehensive Social Media Guide for eCommerce Success
Likes over long talks. Follows over meeting up at cafes. Emojis over the real pat on the back. Virtual life has overtaken many such...
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Shoptimize
Mar 17, 20216 min read
Boost your online business by understanding the mind of your online buyer
If you’re an eCommerce business owner, you’ll love the sound of these numbers: India is expected to see the fastest growth in retail...
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Shoptimize
Mar 10, 20215 min read
How to use data analytics to increase eCommerce revenue
Congratulations! Your online store has incredible traffic. You advertised, got on social media, optimized content for search engines,...
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Shoptimize
Feb 25, 20216 min read
Important eCommerce KPIs & metrics: ROI and ROAS
If you are a business owner or an e-commerce store owner, you’ve probably heard the terms ROAS and ROI when talking about advertising...
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Shoptimize
Feb 23, 20216 min read
eCommerce Personalization: How data can improve your online sales
Imagine a buyer visiting your online nursery store. He is looking for accessories like seeding trays or saplings like tomato to build his...
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Shoptimize
Feb 19, 20214 min read
Buyer Personas: The Online Business Booster You Want – Part 2 (Plus Free 5-Step Guide + Persona Temp
We completed a ton of research and planning around how to build buyer personas. Creating these personas are even more fun. Much like...
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Shoptimize
Feb 3, 20216 min read
The rise of Direct-to-Consumer eCommerce: Trends to brace for in 2021
The lifestyles of people transformed in the year gone by. One big thing that also changed is the way they buy the things they need and...
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Sathya Ramaganapathy
Dec 22, 20207 min read
D2C eCommerce Round Up: Ten Trends that Defined 2020
“Who would’ve thought it!” This is the one recurring sentiment that has been running through all our minds when we look back at the year...
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Vrinda Vacher
Dec 21, 20202 min read
Impact of iOS 14 on Facebook Advertising for business
Apple has announced that it will change the way the events are tracked for the iOS users with the iOS 14 is rolled out early next year...
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Sathya Ramaganapathy
Dec 11, 20204 min read
D2C eCommerce Trends for Diwali Festive Season
The Indian eCommerce industry has seen a phenomenal growth in recent years, and according to IBEF, it is expected to become the second...
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Vrinda Vacher
Dec 10, 20202 min read
Google Organic Search Core Update Rollout December 2020
As you may be aware, Google has officially rolled out the December 2020 core update for Google Organic Search on 3rd December. The update...
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Mangesh Panditrao
Nov 10, 20202 min read
D2C tactics for the festive season
As you may be aware, Google has officially rolled out the December 2020 core update for Google Organic Search on 3rd December. The update...
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Vrinda Vacher
Oct 1, 20203 min read
Increase your D2C eCommerce sales even in times of COVID
While offline retail is still struggling to pick up the pace, online retail and specially D2C eCommerce sales have seen significant...
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Harichandan Puli
Sep 12, 20203 min read
Don’t let COVID dampen your festive season sales
The global pandemic had an adverse impact on the Indian economy and the entire business ecosystem along with online sales. On 1 September...
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Prerna Mehta
Sep 9, 20203 min read
Top 5 learning from 5 eCommerce women experts.
Shoptimize recently concluded a unique and insightful webinar on “How women are fueling the eCommerce boom globally”. From adopting...
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Bhawana Pal
Aug 17, 20205 min read
How to do Successful eCommerce Website Migration Without Losing Organic Traffic.
As the business grows, technology gets better, user/customer behaviors change and strategies adjust. The website owners and marketers...
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Gautam Malkarnekar
Jul 8, 20202 min read
The evolution of Direct to Consumer eCommerce Model.
How the need for brand eCommerce (direct to consumer) has evolved over the years and what support ecosystem it needs to drive growth for...
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Lekha Kunjir
Jun 7, 20202 min read
Why Direct to Consumer (D2C) Is The Only Sustainable Strategy In The Post Covid-19 Era For Brands.
1) THE BIG LEAP IN “DEKH KE LO” MINDSET Go to Amazon, Flipkart, BigBasket and you will find very few discount banners compared to the...
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Ashutosh Dhumal
May 29, 20203 min read
Brands hop onto the eCommerce bandwagon
When was the last time you visited an eCommerce store and thought of ordering hand sanitizers online? You could just walk outside your...
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